QUICK SEARCH:   [advanced] Author: Keyword(s): Year:  Vol:  Page:
Home | Help | Feedback | Subscriptions | Archive | Search | Table of Contents

This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Similar articles in this journal Alert me to new issues of the journal Download to citation manager Google Scholar Articles by Harold, C. Social Bookmarking                   What's this?

On Target: Aura, Affect, and the Rhetoric of "Design Democracy"

This article analyzes the Target Corporation as an example of the foregrounding of design in contemporary consumer culture. To understand the destiny of the manufactured object in an age of aesthetic capitalism, this article argues that the previous relationships among use value, exchange value, and sign value need to be reconfigured. A new dimension of the object is emerging, one that is best understood as combining aura and affect.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?