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Public Culture 2009 21(3):577-598; DOI:10.1215/08992363-2009-009
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CONSUMER DEMOCRACIES

From Consumer to Prosumer to Produser: Who Keeps Shifting My Paradigm? (We Do!)

Claudia K. Grinnell

Less than ten years after going mainstream, the Web returns to its roots as a read/write tool while entering a new, more social and participatory phase (Web 2.0) where the consumer's role morphs into that of "produser."


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